Summary from the original article
Women’s sports properties often claim to have a differentiated audience than their male counterparts. But that framing is incorrect and certain to lead to incorrect decisions being made. Fandom is horizontal and the majority of women's sports fans, those who attend and watch, are people engaging with the major sports leagues.
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Upgrade this serverWomen’s sports properties often claim to have a differentiated audience than their male counterparts. But that framing is incorrect and certain to lead to incorrect decisions being made. Fandom is horizontal and the majority of women's sports fans, those who attend and watch, are people engaging with the major sports leagues.
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